Mac Air

6 Januari 2010 pukul 07:36 | Ditulis dalam 2010, apple, laptop, mac, notebook, review, technology | Tinggalkan komentar

Dell wants to \"capture\" the market of MacBook Air

Dell has introduced its Adamo laptop that, apparently, is the thinnest laptop in the world, which is targeted to compete in the high-end computer industry, where the Apple MacBook Air is already positioned. Adamo is made completely of aluminum and has a thickness of 0.65 inches (1.65 centimeters). Also, it has a 13.4-inch screen and a 130 GB hard drive.


Dell will sell it for a price of 1,999 dollars (approximately 1,600 euros), what makes this computer one of the most expensive laptops of the company. This move has attracted the attention of some analysts who think now it is not a good time to launch high-priced devices. One argument cited in support of them is the sales drop hitting the Apple products in USA.

Anyway, Adamo is clearly a strategic product for the company. Dell has not many “friends” in the distribution market segment within the supply chain because the company decided to sell its products directly through Internet, by phone or by catalog. For this reason, Dell needs to attract customers by launching innovative and interesting proposals. With Adamo “we intend to make a design, style, fashion, premium craftsmanship statement”, according to John New, senior manager of Dell’s global product marketing.

Adamo weighs 4 pounds (1.8 kilograms). So it is heavier than the Apple MacBook Air, which weighs approximately 2.9 pounds (1.3 kilograms) and is offered at a price ranging from $1,799 to $2,499.

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